His Royal Highness Hereditary Prince Philip of Serbia and Yugoslavia, also known as Prince Filip Karađorđević, is joining Bitcoin startup JAN3 as Chief Strategy Officer. As CSO, Prince Philip will engage with high-level actors and oversee strategic initiatives to accelerate Bitcoin adoption for nation-states and individuals. Prince Philip previously worked as an analyst at a prestigious London asset management firm, helping clients make vital capital allocation decisions. His experience in finance and interactions with high-level decision-makers make him well suited for this new role, where he will further the company's mission of accelerating hyperbitcoininzation.

"We are very excited and fortunate to have Prince Philip join JAN3 as CSO. His unique background, family tradition in statecraft, and skill set in finance will allow us to have high-level conversations and initiatives about Bitcoin that wouldn't otherwise happen. He also brings the perspective of monarchies and their historically long time horizons. I can't think of anyone more qualified than Prince Philip to help us drive these strategic conversations and initiatives at a nation-state level, in Latin America and worldwide." - Samson Mow, JAN3 CEO.

"I'm enthusiastic about joining JAN3 and its mission of accelerating hyperbitcoinization. Bitcoin is freedom, something I want for Serbia and the world. Transgressions of human rights and liberties marked the communist era in Yugoslavia. In the 1990s, it suffered the third worst-ever hyperinflation in history and its consequent hardships. It is paramount to think about individuals and their property rights and liberties; otherwise, we risk losing everything and re-entering the dark ages.”

“I've worked extensively in the financial sector in London, helping clients analyze macro trends and the implications for their investments. My experience in the legacy financial world has opened my eyes to the industry's inefficiencies, which are in dire need of an upgrade. We need hard money that’s not subject to inflation, and Bitcoin is the solution as digital gold for the 21st century. I'm inspired to put my gifts at work to drive Bitcoin adoption forward for nation-states and individuals. Bitcoin is hope for a better future, and I believe it is our best chance at restoring freedom and enabling prosperity for people worldwide." - Prince Philip, JAN3 CSO.

HRH Hereditary Prince Philip comes from an illustrious line of ancestors. From his mother's side, HRH Princess María da Glória of Orléans-Bragança, he is the great-great-grandson of HIM Emperor Pedro II, the last emperor of Brazil, whose fierce opposition to slavery made way for the liberation of enslaved people in that country. From his father's side, HRH Crown Prince Alexander, he is a descendant of Karađorđe Petrović, revolutionary leader and founder of the Karadjordje dynasty, who led the first uprising against the Ottoman Empire, which ultimately led to Serbia's independence.

Prince Philip moved from London to Belgrade in 2020, where he resides with his wife, HRH Princess Danica and their son HRH Prince Stephen. He is fluent in Spanish and French and is continuing his Serbian studies. Hereditary Prince Philip enjoys surfing, snowboarding, football, and exercising. His interests include fine arts, financial markets, music and meteorology. He also runs a foundation in Serbia, which aims to improve conditions for the Serbians domestically and its diaspora abroad.

JAN3 is a digital infrastructure company focused on expanding access to Bitcoin technology, founded and led by Samson Mow, best known for his work with El Salvador's Bitcoin initiatives and his efforts in nation-state Bitcoin adoption around the world. JAN3's mission is to accelerate hyperbitcoinization by providing tools for individuals, autonomous regions, and sovereign nations to benefit from a free and open financial system based on Bitcoin.

Media Contact

Bevan Waite, JAN3, 1 4083484805, press@jan3.com, jan3.com